Boulder Camper Vans

After graduating, I embarked on a freelance graphic design career and had the opportunity to collaborate with Boulder Camper Vans, a custom camper van company based in Boulder, Colorado. The company approached me to create a series of promotional graphics for their upcoming events, including designs for stickers, t-shirts, business cards, and tote bags.

Drawing inspiration from the majestic Teton Mountain Range, I made it the focal point of the designs to evoke a sense of adventure and connection with the outdoors. For the emblem design, I integrated a minimalist line drawing of a camper van (which was part of their existing logo) positioned at the base of the mountains, traveling along a curved road. The imagery symbolized the journey and exploration inherent in van life. I then framed the emblem with the company's name and their tagline, “Adventure Awaits”, creating a cohesive and inviting design.

For the t-shirt designs, I took a more geometric approach. In one design, I layered two triangles—one atop the other—to create a dynamic and balanced composition. In the top triangle, I illustrated the iconic Teton peaks, while in the bottom, I depicted a flowing river, symbolizing the beauty and serenity of nature. Between the two triangles, I placed the company’s tagline, “Adventure Awaits”, to further reinforce the theme of exploration and the open road.

These designs helped define the company’s brand identity and resonated with their audience, capturing the spirit of adventure and the allure of the great outdoors, which were central to their business ethos.