PATCH4U Packing
Design Test

I was tasked with creating a packaging design and mockup for Patch4U Sleep Patches. My first step was to faithfully re-create the design according to their style guide, ensuring I adhered to their established brand elements. From there, I was challenged to develop my own interpretation of the packaging, aiming for a fresh, modern look that would resonate with the product's core benefits.

For the design itself, I wanted to simplify the visual language to create a more streamlined, sleek aesthetic, while keeping the focus on the four key benefits of the sleep patches: Melatonin Formula, Sleep Faster and Longer, Natural Ingredients, and Waking Up Replenished. To make these features stand out, I used easily recognizable symbols that visually represented each benefit, placing them prominently on the front of the packaging. This allowed the information to be communicated quickly and effectively, without overwhelming the design.

I chose a condensed, modern font for the product name, “Sleep Patches”, positioning it at the bottom of the packaging for a balanced composition. To indicate the number of patches inside, I used a soft, neutral pink shape that mimics the outline of the patch itself, creating a subtle yet effective visual cue.

For an added touch of elegance and to reinforce the sleep theme, I incorporated a translucent moon and stars graphic, using a soft opacity effect. This not only ties into the message of restful sleep but also adds an ethereal, calming quality to the overall design. The result is a cohesive and visually appealing packaging that conveys the product’s benefits clearly while maintaining a tranquil, professional aesthetic.